Hospital removes letters from signage as part of national blood week campaign

The NHS’s ‘Missing Type’ campaign aims to highlight blood types that are in need of donors by taking out the letters of these blood types from street signs, shop fronts and brand labels across the UK.

According to the latest figures, only 4% of adults are currently blood donors. More than 204,000 new donors are needed to replace people who can no longer donate and ensure sufficient supplies of all blood types in the future.

Chief Executive, Professor Clive Kay, said: “We simply can’t ignore the fact that there has been a stark reduction in the number of new donors coming forward, a trend seen across the world.
"While we can meet the needs of patients now, it’s important we strengthen the donor base for the future.
“I would urge people across Bradford who’ve not considered giving blood before or who are lapsed donors, to get in touch with NHS Blood and Transplant to find out where and when their next local donation session will be held and to go along.
“Giving blood is an amazing thing to do. Your donation could literally be a matter of life and death for somebody else.”

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