Stoptober launches amid fastest smoking decline rates

The latest data from a national smoking study indicates adult smoking rates fell 2.2 per cent from January to July 2019 - equivalent to 200 fewer smokers every hour.

The University College London (UCL) Smoking Toolkit Study suggests that smoking rates in England are now dropping at the fastest rate in over a decade.

As it launches Stoptober, Public Health England is encouraging all smokers to join in with the nation’s biggest quit attempt, which begins on 1 October 2019. The campaign will target all smokers with new creative content highlighting the benefits of ‘breaking up’, urging them to re-evaluate their bad relationship with smoking and ‘split up’ this October.

Stoptober’s free quitting support includes: the Stoptober app; Facebook Messenger bot; daily emails; a personal quit plan; and Stoptober online communities.

Yvonne Doyle, Director for Health Protection and Medical Director at PHE, said: “It’s really encouraging to see these early signs of such a fast drop in smokers but we’ve still got a way to go to achieve our ambition of a smoke-free society. That’s why Stoptober is back and we are encouraging all smokers to take part. Giving up smoking is the best thing a smoker can do for their health and it can also help save money – in just 28 days smokers will start to notice so many benefits.”

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