Swedish Posture – The original posture brand

Swedish Posture is a global wellness brand based in Stockholm, Sweden. We design and produce innovative and functional lifestyle products for Improved Posture, Pain Relief, Ergonomics and Home Workout.

Selected products are patented, best in test and has Medical Classification. We are available in 25+ countries.

With our range of products, we offer a 360° full body solution for increased back health and physical wellbeing.

We see how pain and bad posture due to a sedentary lifestyle is an increasing health problem globally. Working proactively, we focus on how posture can increase wellbeing.
Benefits with a good posture:

Improved breathing

Research shows that a bad posture negatively affects the ability to breathe deeply and to fill the lungs with oxygen. A bad slouching posture makes the muscles at the front of your body shorter which impedes your breathing. Standing with a good posture on the other hand, will improve the oxygen intake with 30%.


With a good posture you feel more confident and self-assured, your body communicate self-reliance and authority. A bad posture instead communicates the opposite, low self-esteem and fear.

Back relief

A good posture in a neutral position makes you use your muscles correctly, which makes your back feel better. A bad slouching posture puts a lot of strain on your spine which in the long term can cause pain.

Better mood

Your mood is affected by your posture. When feeling depressed you tend to slouch with a heavy head. However, when feeling happy, you naturally straighten up to a proud posture.


With a good posture your internal organs have great space and you can digest food without any difficulties.

Less headaches

Research shows that a bad forward head posture tends to increase the risk of recurrent headaches.

Decreases stiffness with age

The posture affects how your body ages. With a good posture you decrease the risk of stiffness, tension and stress on your joints. You also look younger with a good posture.

More energy

When slouching in a bad posture your body needs to work harder since it’s an unnatural position. Your muscles will fatigue faster. Keeping a good posture, you don’t waste as much energy.

Easier to concentrate

The improved oxygen flow that comes with a good posture, has positive effect on your brain, hence your concentration.

Event Diary

Smart Asset & Estate Management is back with an in-person conference in London on 8th December. The ideal place for all public sector property professionals to get the latest policy updates and discover new initiatives around estate management, sustainable buildings, smarter working, and the technology that enables them.

Keynote speakers: