The Office for Health Improvement and Disparities is running a new campaign to support parents in safely introducing their children to solid food.

Weaning is a key milestone within the first 1,001 critical days, influencing children’s eating habits and their health later in life and improving babies abilities to move food around their mouth, chew and swallow.

The new campaign will promote NHS advice on weaning and tackle confusion around how to introduce solid foods. The official NHS guidance recommends solid foods should be gradually introduced from around six months – alongside breast milk or infant formula.

It has been launched following research by OHID which found that 40 per cent of first-time mums introduced solid food by the time their baby is five months old, earlier than the NHS recommendation of around six months, and almost two-thirds say they have received conflicting advice on what age to start weaning.

Health Minister Maria Caulfield said: “The first 1,001 days are crucial for development and impact a child’s health for the rest of their life. Every child should have a solid foundation on which to build their health and I am determined to level up the opportunities and support for all children, no matter their background or where they grow up. This campaign will ensure parents have the support and confidence to introduce their babies to solid food and ensure they have the opportunity to thrive and achieve their full potential.”

The campaign includes an online Start for Life Weaning Hub featuring tips, advice guidelines from the NHS all in one place for ease to better support parents and reduce confusion and is backed by experts, including GP Dr Zoe Williams and nutritionist and author Charlotte Stirling-Reed.