Vaccine roll-out campaign gets social media backing

Social media platforms are backing a new nationwide social media campaign launched by government and the NHS for people to show their support for the vaccine roll-out.

Alongside Facebook and Instagram, the campaign has also been supported by the Premier League and author and illustrator Charlie Mackesy.

The new initiative allows users to update their profiles with a range of specially designed profile frames and graphics, that indicate that either ‘I’ve had my vaccine’ or a pledge that ‘I will get my vaccine’ when their time comes.

During the pandemic social media has been a vital tool for people to connect and share updates with their loved ones. The new collection of graphics will allow people to celebrate getting the vaccine with their family, friends and followers and say thank you to the hard work of our NHS heroes.

Over 16 million people have now received their first dose of the vaccine across the UK, and this week people in priority groups 5 and 6 started to receive their jabs as the roll-out expands further.

Health and Social Care Secretary Matt Hancock said: “It’s truly remarkable how quickly we are meeting our vaccine roll-out targets and so protecting the most vulnerable people in our communities. The pace and progress of the roll-out is testament to the way such a huge team has pulled together to support each other through this pandemic, and the tremendous national effort of our NHS workers, volunteers, local partners and the armed forces.

“We know people are turning to social media more than ever to stay in touch with family and friends. These new graphics will make it easy for people to share their support for the jab and thank the NHS – whether that’s to mark the pivotal moment that they get their vaccine, or pledge to get it when it’s their turn. It’s been inspiring to hear the stories of people getting their jab across all 4 corners of the UK and it’s vital we keep up this momentum.”