Championing innovation in infection control

Ceris Burns, managing director of CBI VR Experiences, shares how the Cleaning Interactive virtual event, which champions innovation, is tailor-made for health sector decision makers

Healthcare professionals know how vital cleaning and hygiene is for infection control and the coronavirus crisis has emphasised its importance like never before. There are a wealth of services and innovations being developed by the cleaning industry to help the healthcare sector provide the highest standards of sanitation and care.

Now the healthcare sector has the opportunity to safely learn more about these cleaning and facilities management innovations at Cleaning InteractiveTM, the cleaning industry’s first high-tech event incorporating visualisation technology. The digital event takes place online from 6-7 October 2020.

Free to attend, this cutting-edge event is focused on showcasing innovation in a safe and effective format.  It enables healthcare professionals to discover the latest developments, products and services, technical changes and legislation affecting cleaning operations.

The virtual event combines a digital exhibition platform with a smart interactive stage and mixed reality technology, with an intuitive, user-friendly interface.
Whilst this pandemic has been extremely tough, it’s also taught us new ways of communicating and emphasised the fact that we don’t have to physically be in the same room as each other to do serious business.

Some of the fresh-thinking organisations and brands who have already committed to being involved in this virtual cleaning event as exhibitors and supporters include the British Institute of Cleaning Science; Bunzl Cleaning & Hygiene Supplies; CBRE; Churchill Group Services; Cleaning & Hygiene Suppliers Association (CHSA); Denis Rawlins; Facilicom UK and Ireland; Incentive QAS; Katrin; Metsä; Metzger; the National Carpet Cleaners Association; Unger; and the Worshipful Company of Environmental Cleaners. Kärcher UK, the world’s largest manufacturer of cleaning machines, is the headline sponsor for the show.

The event is run by CBI VR Experiences, sister company of longstanding cleaning, FM, and environmental industry PR agency, Ceris Burns International. It is backed by an extensive, international PR and marketing campaign.

Virtual visitors
This virtual showcase delivers all the standard features of a live trade show while taking online relations to another level. The format allows people that wouldn’t traditionally go to live events to interact and take part.

Visitors can do all the usual things they’d do at a show: visit exhibitor stands, see innovations, watch demos, schedule one to one video appointments, plus fill their virtual briefcase with information and brochures and consume live and on-demand content from international leaders on two stages. They can also try the show’s scavenger hunt to win prizes, and get social in the networking lounge.

Interactive stage
Special features include virtual reality (VR) and augmented reality (AR) for an almost full sensory experience. Top tier exhibitors will demonstrate their products from an immersive studio, with bespoke 3D sets, and mixed reality elements to add impact. This places the presenter in a dynamic, 360-degree virtual studio environment, which is visible in real-time to visitors online.

Visitors log in to enter the stage and step into the presenter’s world virtually, with questions being answered there and then. This real time contact between the presenter and their audience enables instant engagement and discussion, making it feel as close as possible to an in-person, physical connection.

The Indie Stage
Visitors can join flexible format sessions on this stage which will provide a second space for participating companies to deliver private online meetings, panel discussions, corporate presentations, product demonstrations and more. Sessions can be live, semi-live or pre-recorded in line with the exhibitors’ preference.

Visitors will enter the sessions directly by clicking on the stage door. They will be able to contribute to live Q&A sessions via online chat and text applications.

Battle of the Apps
Interested in seeing the latest technology to aid cleaning and hygiene? The event gives visitors the chance to vote for the most innovative app in the ‘Battle of the Apps’ free competition.
20 shortlisted organisations will demo their apps at a live webinar at the event. Demos will last between thee-five minutes maximum. Who will be crowned the winner? Visitors will vote for their favourite and results will be displayed on screen as soon as the poll ends.

A fresh approach
Take the opportunity to update your industry knowledge and meet suppliers based on your requirements – all without the need to travel. Benefits include staying safe, reduced costs, more time efficiency, and minimal environmental impact. This is a totally new approach to sharing innovation and doing business without leaving your desk and the event is guaranteed – the showcase will go on!

To register for this free to attend event, please visit

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