The NHS has launched a campaign to highlight the seven conditions that can now be treated at pharmacies.

Starting from Monday 19 February, adverts are running across TV services, radio, bus stops, billboards, encouraging people to use their high street pharmacy for a wider range of common illnesses.

People are now able to get treatment for sinusitis, sore throat, earache, infected insect bite, impetigo, shingles, and uncomplicated urinary tract infections at pharmacies.

It is hoped that patients will be able to get quicker access to the care they need and that the new services will free up 10 million GP appointments.

The programme is part of the NHS and government primary care access recovery plan.

Dr Claire Fuller, NHS England medical director for primary care, said: “The changes that the NHS has made to community pharmacy services mean that people now have a new easy and convenient way of managing and treating many common illnesses.

“Pharmacists have always provided continuity and long-term support to patients, families, and carers – so, this is a safe and common-sense way of making the NHS easier for patients to use, and the change has been very well received by patients already, with thousands accessing treatments from their local pharmacist.

“This important campaign will help people understand the new level of support that pharmacies can offer, with skilled and highly-qualified health professionals delivering even more excellent support in local communities.”

David Webb, chief pharmaceutical officer for England, said: “Pharmacy teams play a very important role in the community as part of the integrated NHS primary care team, and this expansion of clinical services means patients will have more choice in accessing the healthcare they need.

“And this campaign will ensure more people are aware of the convenient options for clinical advice and treatment at the heart of their local communities, without needing to book an appointment.”