Majority of parents trust NHS staff for vaccine information

A survey by the UK Health Security Agency (UKHSA) has revealed that the majority of parents say that NHS resources (85 per cent) and healthcare professionals (86 per cent) are their most trusted sources of information, when it comes to vaccinations. These sources are trusted ahead of online sources, friends and family and TV and radio.

The 2023 annual parental attitudinal survey also found that 89 per cent of parents agree that vaccines work; 84 per cent agree that they are safe; and 82 per cent that they are trusted.

The results showed that 83 per cent of parents felt their baby would have all vaccines offered before they spoke to a health professional, following a discussion with a health professional, 14 per cent changed their mind in favour of vaccination.

The survey also showed an increase in those who reported seeing information that made them concerned or worried about vaccines on social media.

The UKHSA says that to meet the World Health Organization’s target of 95 per cent uptake of childhood vaccinations, it’s vital to retain parental confidence and trust in the programme.


Dr Mary Ramsay, head of immunisation at UKHSA, said: "The recent survey shows that most parents have confidence and trust in the NHS childhood vaccination programme and it’s reassuring to see that 86 per cent of parents say that NHS resources and healthcare professionals are their most trusted sources for information.

"It’s completely natural for parents to have questions on vaccines and our survey shows just how important healthcare professionals are in ensuring parents get to know the facts around vaccination and the devastating diseases they protect against. I urge any parents who have concerns or questions about vaccines to speak to their GP, midwife, health visitor or other trusted healthcare worker or visit for the latest advice and answers to common questions.

"All parents want to do the best for their children – ensuring your child receives all their vaccines on time is one of the most important things you can do to help give them the very best start in life."

Steve Russell, NHS director of vaccinations and screening, said: "Vaccination is one of our most important tools to save lives and prevent disease. It is great to see that the NHS and our amazing staff are the source most people trust for information about what they and their family need, and what to expect from vaccination.

"It is never too late to have this conversation to help you and your family make an informed choice. Anybody who wants to discuss what vaccinations they are eligible for should contact their GP practice."