Weaning campaign launched by government

The government has launched a new campaign promoting NHS advice on weaning in an effort to support parents to safely introduce solid food to their children.

The campaign highlights the signs that a baby may be ready for solid food, including if they can stay in a sitting position holding their head steady. The campaign also includes information on when to start introducing solid food and what to feed babies at which stage.

New research by Censuswide has found that half of parents in England are confused about how much to feed their baby and at what age to start weaning.

Minister for primary care and public health Neil O’Brien said: "The first 1,001 days are crucial for a child’s development and weaning can influence a baby’s eating habits and their health later in life.

"This campaign will ensure parents have the confidence to introduce their babies to solid food at the appropriate time and provide practical advice and a support hub to ensure their diets include a wide variety of foods.

"We’re committed to supporting the early years, including by providing over £300 million to create Family Hubs in 75 local authorities to join up and enhance services, ensuring all parents and carers can access the support they need at the time that they need it."

Child nutritionist Charlotte Stirling Reed said: "As a mum and a Nutritionist, I’m in agreement with today’s survey findings, weaning can be a very confusing and overwhelming time for parents.

"You can start with single vegetables and fruits that are mashed or blended. I’ve always found preparing food from scratch is the easiest and cheapest way to create healthier meals for my children, and have used the Start for Life Weaning Hub for great recipes which are really easy to make and nutritious."

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