A new national campaign is calling on those eligible not to ignore their invite for cervical screening, as data reveals nearly one in three don’t take up the offer.

The Department of Health and Social Care’s new Help Us Help You – Cervical Screening Saves Lives campaign urges women and those who may be eligible not to ignore their cervical screening invite, and if they missed their last one, to book an appointment with their GP practice or sexual health clinic now.

Around 2,700 women are diagnosed with cervical cancer in England each year and approximately 690 women die from the disease. Previous estimates suggest screening prevents 70 per cent of cervical cancer deaths, but 83 per cent of deaths could be prevented if everyone attended regularly.

As part of the campaign, a new survey of 3,000 women and people with a cervix commissioned by DHSC today reveals a number of concerns which prevent cervical screening. This includes embarrassment, as well as fears about pain.

Maria Caulfield, Minister for Patient Safety and Primary Care, said: “Around two women die every day from cervical cancer, but screening takes just a few minutes and can stop the disease before it starts. Through our new campaign we’re calling on all women and people with a cervix to get screened to help save hundreds of lives. Even if you’re feeling embarrassed or nervous, please don’t ignore your invitation.”

In England, NHS cervical screening is offered to women and people with a cervix between the ages of 24.5 and 49 every three years. For those between the ages of 50 and 64, screening is offered every five years.